New Initiative Propels Port St Johns SMEs Beyond Local Borders

In a bold move to strengthen the performance of Small and Medium-sized Enterprises (SMEs) in the municipality, Planning and LED has unveiled an innovative strategy aimed at expanding market reach beyond the confines of Port St Johns. Recognizing the pivotal role of market access in SME growth, this initiative seeks to overcome traditional barriers by introducing a 48-page A5 booklet profiling local businesses and their offerings.

Traditionally, SMEs in Port St Johns have faced challenges in accessing new markets, grappling with issues of credibility, relevance, and adaptation to unfamiliar environments. However, with the introduction of this groundbreaking initiative, businesses can now showcase their products and services to a wider audience beyond the town and its villages. The booklet will serve as a comprehensive directory, providing vital information on participating SMEs and their contact details, effectively bridging the gap between local businesses and potential customers.

Scheduled for distribution in strategic areas such as Eastern Cape Socio Economic Consultative Council (ECSEC), Eastern Cape Development Corporation (ECDC), The Industrial Development Corporation (IDC), airports, provincial departments, and other relevant spaces, the booklet is poised to significantly enhance the visibility and market presence of Port St Johns SMEs. Additionally, it will be showcased at summits and events attended by the municipality, further amplifying exposure and opportunities for local businesses. With plans for quarterly reviews and updates, this initiative promises to be a dynamic tool in driving the growth and sustainability of SMEs in Port St Johns.