Learning the ropes from her mother, a young entrepreneur took over the straps as she takes on the male-dominated construction sector.
Naledi Yose, a 28-year-old, is the managing director at the Amashonga Trading Enterprise.
Amashonga Trading Enterprise is a medium-sized company that deals with renovations (showers and tiling) and maintenance and was established in 2012.
Naledi shares that working with Wild Coast Sun as a small company has been helpful and their working relationship has no ups and downs, as they always shout when they have a certain thing that needs to be fixed.
“When Wild Coast Sun shared the opportunity they gave us the necessary training where we were taught the back end of running a business and that helped us to have more knowledge about the work that is given to us. For instance, knowing that you’ve never learned about finance but through the training, you now know the necessities of the company and not buy everything you come across,” she explains.
When Covid-19 struck a study conducted by 22 On Sloane suggested that as many as 55 000 small businesses would not survive Covid-19, with at least 42 350 employees working in these SMMEs we’re set to lose their jobs (GEN 22 On Sloane, 2020), the enterprise managed to overcome the challenge of not being able to pay their workers on time and without having anyone lose their jobs.
Naledi is one person who highly believes in youth empowerment and giving back to the community as she has 10 employees, with 7 that are youth and 3 adults.
She highlighted the importance of having family and friends in the same sphere of work.
“When I came here I was clueless about everything and my mom couldn’t remember much or to even train me so her having friends around the area helped me as they were the ones guiding me about everything that I needed. Friends in the same sphere help you by showing you that you don’t know everything and other people know better,” as she highlights the importance of having family and friends in the same sphere of work.
“There are times of hardship when you realize that not everything goes according to your plans. Me working with older people does not give me the authority to look down on them I need to check within myself and know that I am where I am because of God. Whenever I feel challenged I know that I have to stand up for myself and tell them what’s right from wrong and not have fear because of their age and gender,” she concludes.
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