Do you want your school to get more attention to the good things that you do in your school? Thanks to the media and communication industry for introducing public relations to institutions. When you talk about PR the first thing people think is budget or affordability for public relations resources. Do you really need a lot of money to let the public know the good things you do in your school premises? No. This article covers free PR ideas schools can use to generate and maintain good publicity.
Often Communication with Parents.
Parents need to know what going on inside the school. They must not hear from their children because they might get unclear or meaningless communication and we cannot deny the fact that students do not always pay attention to details. The school must know the expectations of parents and try to deliver. If the school is planning to undertake changes parents must be involved in the process. This kind of communication can create a good name for your school and satisfied parents can recommend others to send their children in your school. When good news happens do not wait to showcase to parents, they might be old soon as possible. School must be aware that their communication obligations extend to community.
 Professionalism to all staff members.
Principals or Deputy principals must evaluate everyday communication in the school. There is nothing superior than being treated with respect, friendly when calling the school or asking questions to teachers. What do you think about your receptionist and teachers? Work on your voicemail system, if a caller leaves a message make sure he/she get the call returned.
News Media
Whenever the school host an event invite media people, they might find a story to write. Tour them in building and talk about programs you have in the school. Consistently feed media with good things that are happening in the school. School achievement, sport, or social events.
Schools must consider taking Public Relations as a critical aspects of school communication. If you do not tell your stories someone else will.
