Healthy Eating Made Simple for Busy Parents

For busy parents, providing nutritious meals for growing children can feel overwhelming. But thanks to KOO’s 5-A-DAY campaign, making healthy eating part of everyday life has never been easier—or more colorful.

As a trusted name in South African kitchens, KOO is passionate about helping families easily add two servings of fruit and three servings of vegetables into their daily diets. Through initiatives like 5-A-DAY with KOO and the popular show Colour Your Plate, KOO is turning good nutrition into a joyful, achievable goal for families nationwide.

Why 5-A-DAY Matters for Your Family’s Health

According to the NHS, eating five portions of fruits and vegetables each day boosts children’s immune systems, supports healthy growth, and reduces the risk of long-term diseases like heart conditions and cancer.

KOO’s approach encourages:

• 2 servings of fruit for natural energy and essential vitamins.
• 3 servings of vegetables for fibre, minerals, and lasting energy.

Nutritionist Arthur Ramoroka from Tiger Brands says, “Our role goes beyond selling products—we help families bridge nutrition science with real everyday meals.”

KOO’s Legacy of Nourishment and Sustainability

For over 100 years, Tiger Brands and KOO have worked to make nutritious eating affordable and accessible. Highlights from their latest sustainability report include:

• 60% of KOO’s food portfolio now meeting nutritional standards under the Eat Well Live Well program.
• R84 million invested in health and nutrition education.
• Over 74,000 learners provided with daily breakfasts through the Tiger Brands Foundation.

This strong track record reinforces KOO’s commitment to healthier, happier communities.

Colour Your Plate: Turning Nutrition into Family Fun

Now in its fourth season, “Colour Your Plate with KOO” has reached over 45 million viewers across Africa. The show offers easy recipes, affordable meal ideas, and expert tips to help families incorporate a rainbow of fruits and vegetables every day.

Senior Brand Manager Thabiso Masehla explains, “Colour Your Plate is about more than meals—it’s about creating a culture of healthier living, one colourful plate at a time.”

Catch new episodes every Tuesday at 7:30PM on SABC 2, or stream anytime on KOO Food’s YouTube Channel.

Small Changes, Big Health Wins

With affordable canned fruits, vegetables, and legumes, KOO takes the hassle out of healthy eating. Whether it’s peaches in morning oats, sweetcorn wraps for lunch, or chakalaka at dinner, KOO’s 5-A-DAY approach helps busy parents serve nutritious, tasty meals without the stress.

By making health simple, colorful, and fun, KOO is empowering families to build lasting habits—because a balanced plate today is an investment in a healthier tomorrow.