In a recent interview with DJ Stax, the musical maestro shares insights into his illustrious journey, the inspiration behind his latest EP, and his future plans that promise to further elevate his status in the music industry.
Background and Journey in Music: A Decade-Long Symphony
DJ Stax delves into the roots of his musical journey, tracing back to his early releases in 2009. His signing with esteemed labels, Dojob Records and Bainaar Records, propelled him into the limelight, where he not only learned the intricacies of music contracts but also nurtured the dream of establishing his own record label. In 2012, he materialized this dream with the birth of iTouch Recordings. Reflecting on the journey, Stax notes that his success on the AfrodesiaMP3 charts attracted major labels, marking the beginning of a special chapter in his musical career.
EP Inspiration: A Musical Tribute to Family Legacy
The latest EP, “Samuel & Chressie,” takes on a profoundly personal note, named in tribute to DJ Stax’s late grandparents. Stax shares that the project emanated from a spiritual connection, fueled by the profound love and support he received from his grandparents during his formative years. He believes their blessings played a pivotal role in the project’s success, creating a special and spiritually charged atmosphere that influenced every beat and note in the EP.
Hit Single “Ungayithi Vu”: A Virtual Collaboration Triumph
“Ungayithi Vu,” featuring Thabi Ngethe, is gaining widespread attention, and Stax reveals the fascinating story behind its creation. A chance encounter on Facebook Live led to an inbox message, eventually resulting in a virtual collaboration that produced a massive hit. Stax’s visionary approach and Ngethe’s passionate execution fused seamlessly, creating a song that has captured the hearts of many.
Musical Style and Influences: Soulful House with a Unique Twist
Describing his music as soulful house, DJ Stax emphasizes the importance of infusing unique sounds to create a distinct and universally appealing style. Drawing inspiration from various genres and artists, Stax ensures his music resonates with a diverse audience without compromising his signature sound.
Live Performance and Stage Presence: Reading the Room
Known for keeping crowds wanting more, Stax attributes his success in live performances to experience, confidence, and a unique style. He highlights the importance of reading the atmosphere at each venue, allowing him to tailor his sets for maximum impact and connection with the audience.
Release Strategy: Social Media First, Then Radio
Stax experimented with a release strategy for “Samuel & Chressie,” prioritizing social media marketing before traditional radio. The strategy proved successful, with fans owning the project before it hit larger platforms. Stax expresses gratitude for the contributions of those who supported the project, emphasizing the importance of building a strong presence on social media.
Community and National Recognition: Groundwork First
Recognizing the significance of community support, DJ Stax prioritizes engagement with local fans and media. He stresses the importance of building relationships with community radio stations and newspapers, viewing them as crucial stepping stones before reaching national platforms.
The EP is OUT NOW
LINK ➡️ https://t.co/IhDhviO1U7
🙏🏾
— DJ Stax (@DJStaxSA) August 28, 2023
Production Process: Relevant and Evolving
Taking us behind the scenes of his production process, Stax highlights the importance of research and relevance in creating music. He evolves his sound by incorporating current trends while staying true to his unique style, ensuring each project remains fresh and engaging.
Legacy and Family Connection: Paving the Way for Future Generations
Naming the EP after his grandparents, Stax acknowledges a strong connection to his roots. As the first in his family to achieve musical success, he sees it as a legacy that will inspire future generations to pursue their musical dreams with confidence.
Future Plans: Eastern Cape Collaboration and Beyond
Looking ahead, DJ Stax reveals upcoming projects and expresses a desire to collaborate with artists from the Eastern Cape. He sees his contribution to the music industry as an inspiration for fellow artists from the province, encouraging them to believe in themselves and follow their musical aspirations.
DJ Stax’s journey from the early days of independent labels to becoming a trailblazer in the music industry is a testament to his passion, talent, and unwavering connection to his roots. As he continues to break new ground, fans can expect more soulful beats and groundbreaking collaborations in the near future.
