- Radio’s Enduring Relevance: Ntombozuko Balintulo demonstrates that radio remains relevant through authentic storytelling and real-time interaction, with her show experiencing increased listenership despite the rise of podcasts.
- Balintulo’s Radio Journey: Her passion for radio started during her studies at Walter Sisulu University, where she quickly advanced from volunteering to hosting her own show, leading to her current success at TruFM.
- Breakthrough and Impact: Winning the TruTalent competition in 2022 facilitated her regular presenting role at TruFM in 2023, allowing her to promote uplifting stories and foster a loyal community of listeners.
- Radio and Podcasts: Complementary Formats: Balintulo emphasizes that radio and podcasts target different audiences and both formats have a place in the media landscape, with radio thriving due to its interactive and accessible nature.
Walter Sisulu University (WSU) graduate Ntombozuko Balintulo is proving that radio still has a strong heartbeat, even in an age where podcasts dominate the digital airwaves.
Now a presenter at TruFM, Balintulo continues to grow her audience with authentic storytelling, a powerful voice, and a strong connection to her listeners. Her show has seen a notable spike in listenership, reaffirming the lasting appeal of live radio.
“Radio will survive,” she said. “What makes it relevant is the conversations, the music, and how people can respond in real time. It’s interactive and accessible—even globally, thanks to digital platforms.”
Balintulo’s love for radio began after high school when she enrolled at WSU to study Versatile Broadcasting. Within a month, she was already volunteering at a local station and quickly rose to host her own show.
Her breakthrough came in 2023, when she earned a regular presenting slot at TruFM after winning the station’s Tru Talent competition in 2022. Since then, she’s used her platform to uplift voices, share life experiences, and build a loyal community of listeners.
While acknowledging the rise of podcasts, Balintulo says the two formats aren’t in competition. “Podcasts and radio serve different audiences. There’s space for both.”
