Delhi, India – Minister of Tourism, Patricia de Lille, announced ambitious plans to enhance South Africa’s appeal as a premier destination for Indian tourists during a press conference held in Delhi. The visit, part of a broader mission to engage stakeholders in India, aims to strengthen partnerships, address travel barriers, and capitalize on the growing potential of the Indian travel market.
Building Stronger Ties with India
Minister de Lille, leading a South African delegation, emphasized India’s strategic importance in South Africa’s tourism growth strategy. “India is one of South Africa’s most dynamic tourism markets and a key partner. With Indian tourists being among the top global spenders, there is immense potential to deepen our economic and cultural ties,” she said.
The Minister highlighted South Africa’s target of 15 million annual tourist arrivals by 2030, noting that India will play a pivotal role in achieving this goal. In 2023, South Africa welcomed over 79,700 Indian visitors, a 43% increase from 2022. However, the first nine months of 2024 saw a slight decline, underlining the need for targeted outreach.
Addressing Barriers to Growth
De Lille addressed key barriers hindering travel between the two nations, including visa challenges and the lack of direct flights. To tackle these issues:
- A Trusted Tour Operator Scheme (TTOS) will launch in January 2025, streamlining visa applications for Indian tourists traveling with approved operators.
- The Department of Home Affairs is piloting an Electronic Travel Authorization (ETA) system to simplify individual visa approvals.
- Discussions are underway with airlines, including South African Airways, Air India, and Indigo, to establish direct routes between the two countries.
Showcasing South Africa’s Offerings
The delegation also aims to market South Africa as a diverse and affordable destination offering something for every traveler. From breathtaking natural landscapes and vibrant townships to historic sites and world-renowned cuisine, South Africa promises a memorable experience.
De Lille underscored the importance of sports and cultural tourism, pointing to South Africa’s upcoming hosting of the 2027 ICC Cricket World Cup as a unique opportunity to attract Indian cricket fans.
Strengthening Partnerships
This mission builds on the 2016 Memorandum of Understanding on Tourism Cooperation between South Africa and India. The two nations are also partners in BRICS, G20, and the India-Brazil-South Africa Forum (IBSA), further cementing their strong bilateral relationship.
“Partnerships are central to our tourism strategy,” De Lille said. “By collaborating with Indian stakeholders, we aim to grow tourism, support small businesses, and create economic opportunities.”
A Vision for the Future
As South Africa assumes the G20 Presidency in 2025, the country is poised to showcase its dynamic tourism offerings to global delegates. With India’s outbound tourism spend projected to grow from $18.82 billion in 2024 to $55.39 billion by 2034, South Africa is determined to capture a significant share of this market.
“South Africa is ready to welcome Indian travelers with open arms,” De Lille concluded. “We offer value-for-money experiences, a favorable exchange rate, and a destination filled with magic, diversity, and the warmest people.”
For more information on visiting South Africa, explore South Africa Tourism.
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