Soft4Matat: Pioneering Growth in South Africa’s Toilet Paper Manufacturing Industry

Soft4Matat, a rapidly growing toilet paper manufacturer, has swiftly emerged as a pioneering leader in South Africa’s manufacturing sector based in Matatiele, striving to increase black business participation and job creation. Established in April 2021, the company, run by directors Mr. Aquinas Yandisa Buntu Mfene and Mrs. Ncediwe Adelicious Mfene, has already made significant strides in the industry.

Since our inception, we’ve aimed to provide quality products at affordable prices, catering to various sectors including government, retail, and hospitality, Mr. Mfene stated proudly.

The company’s rapid growth is underscored by its recent achievements, including being named a Top 5 National Start-Up Winner at the South African Small Business Awards 2023. “These accolades reaffirm our commitment to excellence and innovation,” Mrs. Mfene remarked.

Despite its success, Soft4Matat faces formidable challenges, including limited market access and political gatekeeping. “Discrimination and exclusion hinder our growth, especially in accessing lucrative markets,” Mr. Mfene lamented.

Moreover, the company’s proximity to raw materials poses logistical challenges. “Operating from Cedarville restricts our competitive edge and impacts pricing,” Mr. Mfene explained. However, he emphasized their dedication to maintaining quality despite these hurdles.

With South Africa’s elections looming, Soft4Matat voices its expectations for the incoming government. “Addressing issues like load shedding, corruption, and promoting manufacturing is paramount,” Mr. Mfene asserted. “We urge the government to prioritize SMMEs by providing immediate relief measures and simplifying compliance processes,” he added.

As Soft4Matat continues its expansion journey, it remains steadfast in its mission to revolutionize South Africa’s toilet paper manufacturing landscape.

We’re determined to overcome obstacles and contribute to the country’s economic growth, Mrs. Mfene affirmed.

In a nation poised for change, Soft4Matat stands as a beacon of resilience and progress, poised to shape the future of South Africa’s manufacturing sector.