In a time of rising food prices, Shoprite is keeping one of South Africa’s most essential foods affordable.
Between June 2024 and July 2025, the retailer spent R24 million to subsidise cabbage prices — capping them at R12.99 in Usave and R14.99 in Shoprite stores, even when the cost price reached R25.
This price protection aims to ensure millions of families continue accessing a nutrient-rich staple without straining their household budgets.
Why Cabbage Matters in South Africa
Cabbage is more than just a side dish — it’s a superfood that has sustained communities for generations.
Rich in vitamin C, vitamin K, fibre, and antioxidants, it provides affordable nutrition and grows easily across the country.
Historically, cabbage played a crucial role during the Second World War as a “Victory Garden” crop due to its resilience and versatility. Today, it continues to stretch family meals and support informal markets and home gardens nationwide.
How Shoprite Is Helping Keep Food Affordable
| Store | Capped Price (2025) | Actual Market Price (Peak) | Subsidy Period |
| Usave | R12.99 | Up to R25 | June 2024 – July 2025 |
| Shoprite | R14.99 | Up to R25 | June 2024 – July 2025 |
Shoprite’s decision to cap cabbage prices shows a commitment to household food security amid rising input costs — from transport and fertiliser to water scarcity and fuel.
“Cabbage is an integral part of many South African diets,” said Quintin Paladin, General Manager: Freshmark & Fresh Foods.
“By keeping it affordable, we’re investing in food security, dignity, and health for millions.”
How to Save More on Groceries at Shoprite and Usave
- Check Weekly Promotions: Visit Shoprite.co.za or Usave.co.za for updated specials.
- Join Xtra Savings: Earn instant discounts and rewards on everyday essentials.
- Shop Bulk Vegetables: Combine cabbage with other affordable staples like potatoes and carrots for family meals.
- Buy Local Produce: Support regional farmers and save on transport-linked markups.
- Monitor Price Tags: Stores often sell below the capped price depending on local supply.
