PUBLIC RELATIONS CAMPAIGN IDEAS YOU CAN RUN FOR YOUR START UP COMPANY

STREET POLE ADVERTISING

Street pole advertisements are one of the favourite out-of-home advertising mediums in South Africa and have the highest excellent reach and frequency, with access to 40 000 street poles across South Africa. Advertising is available in all 9 provinces, resulting in very effective reach.

Street pole ads are hard to ignore, and cannot be fast-forwarded, skipped or turned off so this would be a great start for your company exposure. They also have the ability to target specific areas and demographics so it will be easier to put them where you know your company’s target markets and investors are. One of the best things about Street pole ads is that it is cost-effective they offer the highest exposure at the most affordable rate, which is an advantage, especially to start-up companies. Lastly, street pole advertisements provide excellent brand recall, build consumer trust and get your business taken seriously. It talks to a captive audience and repeated exposure ensures your audience will better absorb your communication.

PRESS RELEASES

Having a journalist or reporter covers your business and being interviewed about your company are some other ways you can bring awareness to your business. Have control of the media’s narrative and perception of the public.

PARTNERING WITH OTHER BRANDS

Partnering with other brands means you get to have access to their audience, it then promotes your business to other communities that might not know about you. Also Partnering with other brands means the other brand’s customers trust you because you have partnered with a brand they know and trust .they will see it as a stamp of approval.