South African consumers are becoming more deal-driven, especially as household budgets are stretched. According to an industry report from McKinsey & Company titled Consumers: Spending more to buy less, many consumers delay purchases until items go on sale as part of their cost-saving strategies. This is the same for loyalty rewards and promotional campaigns.
In this climate of price sensitivity and reward-seeking behaviour, Pick n Pay Hypermarket’s Hypermania has struck a chord with shoppers, and with the campaign now past its halfway mark, the momentum continues to build. With thousands of customers walking away with prizes, and more than R1.5 million in total giveaways up for grabs, there’s still plenty of time to shop, swipe, and win.
“Campaigns like Hypermania reflect a broader shift in South African retail – where customers expect more than discounts; they want rewards, relevance, and experiences. So far, hundreds of lucky shoppers have claimed prizes ranging from groceries to appliances, with winning entries coming from Hypermarkets across the country,” says Jarett van Vuuren, Head of Retail Hypermarkets South Africa, Pick n Pay.
“I still can’t believe it,” says winner and customer from Port Elizabeth. “When they asked me what I was hoping to win, I said I don’t have a washing machine, and that’s what I really needed. When I opened it and saw I’d actually won a washing machine, I was in complete shock. I just kept saying, ‘I’m so blessed.’ This is something I’ll never forget.”
These stories underline the campaign’s deeper purpose – not just delivering savings, but creating moments of real joy and impact in customers’ lives. “Seeing customers walk away with real prizes, and real joy, is what makes Hypermania so special,” says van Vuuren. “It’s more than just a sale. It’s our way of thanking customers, driving value, and making every shop count – whether you’re buying bread, a TV, or both.”
Running until 7 September 2025, Hypermania combines deep discounts across TVs, air fryers, groceries and more.
