South African bloggers and influencers are a network of talented and skilled individuals who invest time and money to create educational and entertaining content. They have hundreds of thousands to millions of social media followers and YouTube subscribers. Lifestyle bloggers create content from their interests and daily activities. Lifestyle blogging is versatile because it allows one to write and share almost everything from food, fitness, home décor, beauty, career, etc.
One would ask what do social media influencers actually do?
Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. Sometimes brands reach out to influencers to advertise for them, for example if your niche is Beauty and lifestyle brands like Nivea and Avon could reach out to you to advertise a new product for them.
Most Famous influencers in South Africa
Bonang Matheba, Somizi Mhlongo, Mihlali Ndamase, etc
How much do they make per post ?
In 2018, Business Insider reported that influencers in South Africa can get paid anywhere between R500 and R10 000 or more for a sponsored post on Instagram.
How do you become an influencer in SA?
Start off by picking a niche, basically what you’re going to focus on on your platforms. You can turn your hobbies into an influencing niche e.g Music production lessons, book reviews, Home DIY, Fashion DIY, Beauty, Makeup, the list goes on, it can be anything you find interest in.
When do you become an influencer?
Numbers do not really matter, you become an influencer once people , your followers start watching you and being influenced by what you do. Curate your content in a direction that appeals to a certain audience & to brands. You become an influencer when you start making content intentionally for your niche.
Influencing or being a social media content creator does not end there , some become ambassadors for certain brands, some they launch their own businesses like Hair , Eyelashes, make up products, etc , but you have to put in the work because there’s a lot that goes behind creating , it’s not easy and it can be costly because sometimes you have to hire a team to help you put a certain idea into life. The key is success on the social media industry is CONSISTENCY. Be seen attend events and creat content consistently.
