The Media Development and Diversity Agency (MDDA) is delighted to announce the appointment of Ms. Shoeshoe Qhu as the agency’s new Chief Executive Officer, effective January 1, 2024.
Prof Hlengani Mathebula, the Chairperson of the Board, expressed the board’s satisfaction with the selection process, stating,
“Ms. Qhu emerged as the best candidate after a rigorous, robust, and thorough evaluation. This appointment signifies a significant step forward in ensuring stability for the agency, and we are proud to have found the ideal person for the job.”
Ms. Qhu’s career began in 2004 as a volunteer field reporter for Cape Town-based community radio station Radio Zibonele. With extensive experience in managing diverse stakeholders in the broadcasting sector, she brings a deep understanding of digital media, marketing, brand management, and community media. Her expertise also extends to legislative requirements and regulatory compliance in the broadcasting industry.
Having assisted community radio stations with licensing, Ms. Qhu is recognized as an advocate for media freedom. She expressed her enthusiasm for the new role, stating,
“I am thrilled to take on the challenge of leading the MDDA in the next phase of media diversification and development. As a past beneficiary of an MDDA bursary and with two decades of witnessing the agency’s impactful work, I am enthusiastic about the greater opportunities ahead for the organization to contribute to a sustainable media industry in our country.”
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