As South Africa marks National Children’s Day on Saturday 1 November, Girls and Boys Town South Africa (GBTSA) has called on caregivers and communities to offer children something simple — a hug.
The NGO says this small act can have a big impact on a child’s well-being, especially in communities where children face neglect or abuse.
“When we wrap a child in our arms, we are telling them: ‘You matter. You are safe. You are loved’,” said GBTSA CEO Karen Farred.
Their latest campaign, #HugOfHope, reminds adults that while policies and support services are vital, children also need daily gestures of love to feel safe and valued.
The Science of a Hug
According to research cited by GBTSA:
- A 20-second hug boosts oxytocin (the bonding hormone)
- Hugs can lower blood pressure and heart rate
- Regular affection improves brain development and social skills in children
In a 2023 UNICEF report, early physical affection like hugging, talking and playing is shown to build emotional resilience.
Community Impact
GBTSA believes daily kindness, not just once-a-year campaigns, can help raise confident and empathetic youth. The organisation continues to provide sanctuary and support to children who have faced hardship since its founding in 1958.
“Children are not just our future. They are our present,” said Farred.
On this National Children’s Day, GBTSA encourages South Africans to take a moment, offer a hug, and think of children who might not receive one.
Key Facts
- Children’s Day: 1 November 2025 (first Saturday of November)
- Hugs aid brain growth, reduce stress
- GBTSA calls for #HugOfHope campaign
- GBTSA has supported children since 1958
Featured image:
Caption: Hugging builds trust and connection, says GBTSA on Children’s Day 2025
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Author: Quan Dambuza | Pondoland Times
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