On the 2nd of October 2025, South Africa’s automotive industry celebrated a historic milestone as the National Association of Automobile Manufacturers of South Africa (NAAMSA) celebrated its 90th anniversary at SA Auto Week 2025. The celebration featured a symbolic cake-cutting ceremony attended by NAAMSA CEO Billy Tom, Minister of Trade, Industry and Competition Parks Tau, and Eastern Cape Premier Lubabalo Oscar Mabuyane.
Their Story
NAAMSA, also known as the Automotive Business Council, has been at the forefront of South Africa’s automotive development for nearly a century. From advocating for supportive policies to driving transformation and innovation, the organisation has played a crucial role in positioning the industry as a global competitor.
For the Eastern Cape, home to major automotive plants, NAAMSA’s growth represents not only industrial progress but also job creation and economic development.
The Event/Occasion
The 90th anniversary celebration took place during SA Auto Week 2025. In a gesture of unity, industry leaders gathered on stage to mark the milestone with a cake-cutting ceremony.
Premier Mabuyane congratulated NAAMSA, saying: “On behalf of the Eastern Cape Provincial Government, we extend our warmest congratulations to NAAMSA for nine decades of unwavering leadership in policy advocacy, innovation, transformation, and global competitiveness.”
Community Reactions
Industry stakeholders and government representatives lauded the anniversary as a reminder of how far the sector has come. Many emphasized NAAMSA’s role in creating opportunities for workers, suppliers, and local communities while adapting to global shifts in technology and sustainability.
Social media tributes also poured in, with messages celebrating NAAMSA’s contribution to shaping South Africa’s automotive landscape.
