A new creative collaboration between Cache Studio and Canna Collective is set to transform South Africa’s emerging cannabis industry. The Cape Town– and Singapore-based studio has been appointed to lead the brand development and advertising strategy for the premium cannabis group.
“South Africa’s cannabis industry is on the edge of explosive growth,” said Marco Russolillo, co-founder of Cache. “Our mission is to develop a brand that feels both aspirational and trustworthy — built on smart design and real strategy.”
Cache, known for working with challenger brands, will launch three new premium labels under the Canna Collective banner. Each will blend wellness and recreation, targeting consumers who value quality, credibility, and sophistication.
What the Partnership Means
According to Canna Collective’s Alex Agulnik, the goal is clear: move cannabis products out of the informal market and into mainstream consciousness with a polished, professional identity.
“This is a significant step in becoming a category leader,” Agulnik said. “Cache brings the creative firepower we need to grow.”
The partnership highlights:
- New premium cannabis brand rollouts
- A sophisticated design approach
- Strong focus on wellness, quality, and innovation
- Positioning cannabis as both medicinal and recreational
Cache will deliver branding, digital content, and strategic design under its “Growth by Design” model, which combines creative flair with business results.
Local Vision, Global Perspective
Cache Studio’s footprint in both Cape Town and Singapore gives the team a unique edge — a global outlook rooted in African creativity. The team aims to shape a new generation of South African brands that can compete globally, while still feeling authentically local.
“Our ethos is all about pushing boundaries,” Russolillo added. “And we’re excited to do that with a partner as forward-thinking as Canna Collective.”
Key Takeaways
- Cache Studio is now the creative agency for Canna Collective
- Three new cannabis brands are being launched in South Africa
- The goal is to build premium, credible cannabis identities
- Strategy focuses on design, innovation, and long-term growth
- Partnership signals maturity in SA’s cannabis sector
