Lusikisiki-born Record Label founder Luxolo Gxagxiso created Salient Merch with one goal in mind to increase the number of Ingquza Hill Local Municipality performing artists in the music industry. By finding underground talent and improving their marketing and appeal to a broader music audience, which will be able to build a stable of artists with significant customer bases. This will translate into significant sales of music (CDs, MP3s), concert tickets, and related pro.”Salient Merch. is an independent record label that operates in the record production and distribution industry. The focus at Salient Merch is on signing new artists in the Pop, R&B, House, and Hip-Hop genres as well as providing those individuals with the necessary marketing and promotion to help sell their music and build their brand,” he explains. He adds that their focus on the digital environment of the industry allows Salient Merch to keep costs low relative to competitors as well as achieve a reach far beyond the immediate markets they operate in.
Due to the lack of resources that artists in the Ingquza Hill Local Municipality are facing the record label is to provide artists with the tools and resources necessary to create a career out of their music.
Having worked with Litha Mdolo (Junior Grey) an artist and producer who started his journey in 2017 when he released his first single ” Gold Chain” and was famously known for his mixtapes paved a way for him to get more exposure.
“Our company’s vision is to become an internationally distributed record label that is known for its lineup of incredibly talented and creative artists. Salient Merch will be comprised entirely of Ingquza Hill Local Municipality and neighboring municipalities performing acts, creating a position in the market that is currently non-existent. We will help locate and develop new talent, as well as do everything within our power to properly market and promote artists and their products.”Â
“Salient Merch is determined to become a key player amongst rivaling independent record labels and also be seen as an industry player who values social responsibility and equality as much as the music that is produced. Through fundraisers, collaborations with groups such as Huflo Media and the United Youth Talents and awareness campaigns, we hope to create a brand image built around social reform as well as quality products,” he concludes.
