Peace is the hallmark of every developed society and without peace their won’t be any development or growth in that sector and that is why every organization give priority peace building so as to move forward. And one of the common way to ensure peace in an institution is to engage the service of public relations to build good relations between and among the public, particularly higher institution.
Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good relationship between and among its various public, it also help in building good image and satisfy the needed information by the public. The role of public relations cannot be overlooked in higher institution as it creates a good name in higher institutions of learning. Also, Public Relation serves a management function in higher Institution of learning. It is recommended that public relation should be regarded in higher institutions to enhance mutual understanding and mutual relation among the students, staff and management in higher institutions.
Whether an organization is a profit making or non, whether it is owned by government or a group of individual, it need the services of public relations for such organization to dwell and eventually succeed in achieving it set goals. No wonder an individual personality are now engaging the service of public relations to help build, maintain and polish their image and reputation in the public sphere. Some of the individuals and politicians, business tycoon Footballers, Wrestlers, Boxers, Musicians, Actors and Actress
Public relations unlike advertisement and other Marking Mix, Place all it efforts in building good image, name and public confidence in the mind of the various publics dealing with the organization public relations did not only see to good image for the products and services of the organization it serve but also ensure good image of the workers and management of the organisation.
It could also be seen that public relation is a process that helps an individual to learn about others in the environment through exchanging or sharing of experiences and information. This is very essential in the establishing building and maintenance of relationship that could be social, domestic, and business or professional in nature.
