WHAT IS PUBLIC RELATIONS?
It is a strategic communication process that influences, engages and builds positive relationships that shape public perception and highlight the best aspects of your business.
Five public relations ideas for informal traders.
- Tell your story
- Engage in grassroots community activities
- Create a media kit
- Help a reporter out
- Build social media relationship with influencers
Tell your story
Every small business has a story to tell, why did you start your business? What motivates you to keep going? What is your why?
People love stories
So, if you are loiking for an excellent way to relate to people or your audience a story is a great way to do it, share your story on your website, or in your blog, post everywhere you find opportunity.
Engage in grassroots community activitiees
Your community is a source of support if you tap into it, for both individuals and local businesses
Connecting with the people in your community is great PR idea even if your business is entirely online, it is important to build strong connection with the people who have vested in your success the other members of your community. The relationships you build in your community are likely to generate some of your most vocal advocates and word of mouth promotion is worth its weight in gold.
Create a media kit
Every small business should have media kit, a media kit is simple to put together and can serve as a PR ambassador to your business 24/7.
The goal of your media kit is to provide journalists, bloggers, and other content creators with resource to present your business accurately and professionally.
Help a reporter out
If you are looking for opportunities to build credibility for your business, there is a platform called HARO short for help a reporter out it is a free mail that connect people with journalists who need sources to interview or act as subject matter expects.
Build social media relationship with influencers
Nowadays we all know that social media is a free PR tool.
Facebook, Instagram and twitter allows you to engage with your audience directly and your interactions remain as an active historical record that anyone can see, that means that the hard work you put into creating authentic positive engagement lives on as proof of your brands good citizenship. Spend time investigating the influencers that are in your field reach out and get to know them.
By making your business visible in association with influencers in your field you will naturally build a broader range or awareness within your target audiences.
